SQUARE FARE
PRIVACY POLICY
Please read this Privacy Policy (this “Privacy Policy”) carefully. To use the Services that Square Fare and its affiliates (collectively, “Square Fare”, “we,” “us,” or “our”) provide, you as a user of the Services must accept this Privacy Policy (“User”, “you”, “your”). If you do not consent to the terms of the Privacy Policy, please do not access or use the Services.
Personal Information. Your privacy is important to Square Fare, and Square Fare is committed to carefully managing your individually identifiable information (“Personal Information”) in connection with the Services that Square Fare provides. “Personal Information” means any information that may be used, either alone or in combination with other information, to personally identify an individual, including, but not limited to, a first and last name, a personal profile, an email address or other contact information. This Privacy Policy describes the information practices for Square Fare, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared. Square Fare is committed to protecting the privacy of the data you provide in the Service as appropriate.
Protected Health Information. Square Fare is also committed to protecting the privacy of your protected health information (“Protected Health Information”). “Protected Health Information” is a subset of Personal Information that is information about you, including demographic information, that may identify you and that relates to your past, present or future physical or mental health or condition; related health care services; or related to the past, present, or future payment for the provision of health care to you.
For a description of how we may use and disclose your Protected Health Information to carry out treatment, payment or health care operations and for other purposes that are permitted or required by law, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), please refer to our HIPAA Notice of Privacy Practices (“HIPAA Notice”). Any conflict between this Privacy Policy and the HIPAA Notice with respect to such submitted Protected Health Information shall be governed by the HIPAA Notice.
This Privacy Policy applies to our Services operated in the United States, and we provide this Privacy Policy explaining our online information practices and the choices you can make about the way Personal Information is collected and used in connection with the Service. By using the Website, User acknowledges and accepts this Privacy Policy.
Each User’s participation is also governed by the “Terms & Conditions,” which is entered into and agreed to by each User prior to using the Website. Unless we define a term in this Privacy Policy, all capitalized terms used in this Privacy Policy have the same meanings set forth in our Terms & Conditions. This Privacy Policy also applies to User’s use of interactive features or downloads that: (i) Square Fare owns or controls; (ii) are available through the Website; or (iii) interact with the Website (including through social media).
Information That Square Fare Collects
Personal Information. We have implemented this Privacy Policy because your privacy, and the privacy of other Service users, is important to us. We operate in accordance with applicable data protection legislation and regulations. We recognize the importance of protecting the privacy of Personal Information collected about our users. This Privacy Policy discloses what Personal Information we gather, how we use it, and how you can correct or change it. It is our intention to give you as much control over your Personal Information as possible to preserve your privacy, while still allowing us to utilize that Personal Information in the course of our business to provide you a valuable service.
Consent and Modification. By using the Service, you consent to the terms of this Privacy Policy and to our processing of Personal Information for the purposes set forth herein. If you do not agree to this Privacy Policy, please do not use the Service. We reserve the right, at our discretion, to change this Privacy Policy at any time, which change shall become effective upon posting by the Company on the Website, via the Service or sending you an email or other notification. You will be deemed to have agreed to Additional Terms (as defined in the Terms & Conditions) by your decision to continue accessing the Website or otherwise using any of the Services following the date in which such Additional Terms become effective.
Receipt and Collection of Information. We collect Personal Information from users. In each case, you will only be required to provide the Personal Information that we need in order to be able to provide the services you have requested. You may be entitled under data protection laws to access and review the Personal Information that we hold on you, if you provide the necessary consent and background information and pay any mandated fee. All such communications regarding access to your personal data should be addressed to: team@getsquarefare.com. Such inquiries should clearly be marked as data protection queries and as being time sensitive.
In particular, we receive and/or collect Personal Information from you in the following ways: Square Fare may collect and process Personal Information when User registers for or uses the Services and/or uses the Website, interacts with the Website, uses any aspects of our Services or otherwise contacts Square Fare. Square Fare may collect and process certain Personal Information from User such as the User’s name, telephone number, e-mail address, mailing address, user name, and password. Square Fare uses the Users’ Personal Information that Square Fare collects for the following general purposes: to fulfill User’s request for use of certain features of the Website, to conduct surveys, and for Square Fare’s billing purposes. Square Fare may also collect and process Personal Information relating to User’s use of Square Fare’s Services and any details of any e-mail correspondence or any other social media interactions that User has with Square Fare. Square Fare will collect only as much Personal Information as Square Fare needs for the purposes specified in this Privacy Policy, for purposes specified at the time of collection of the Personal Information, or for other purposes that you consent to in the future.
Personal Health Information. Square Fare may collect certain personal health information such as User’s height, weight, gender and conditions based on User inputs into the Square Fare Profile Builder (“Profile Builder”) at registration and through Square Fare interactions with the User by phone, email or text.
Demographic & Non-Identifying Information. Square Fare may collect and process demographic information from or about User at the Website from time to time, such as information about User’s gender, age, country, and zip code (“Demographic Information”). Square Fare may collect this information through various forms and in various places on the Website, including account registration forms, contact forms, or when User otherwise interacts with the Website. To the extent that Square Fare combines any non-personally identifiable Demographic Information with User’s Personal Information that Square Fare collects directly from User on the Website, Square Fare will treat the combined data as Personal Information under this Privacy Policy.
Square Fare also collects data about User, including about User’s make-up, fitness level, health indicators, and related information that does not identify User and that enables User to fully participate in the Service.
Information Square Fare Collects or Stores as User Accesses and Uses the Website and Service
In addition to any Personal Information or other information that User choose to submit to Square Fare via Square Fare’s Website, Square Fare and Square Fare’s third-party service providers may use a variety of technologies that automatically (or passively) store or collect certain information whenever User visits or interacts with the Website (“Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to User’s personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever User visits or interacts with Square Fare’s Website. To the extent Square Fare associates Usage Information with User’s Personal Information Square Fare collects directly from User on the Website, Square Fare will treat it as Personal Information.
This Usage Information may include:
• User’s IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to User’s Device used to access the Website, and Square Fare’s computers identify User’s Device by its Device Identifier;
• User’s Device functionality (including browser, operating system, hardware, mobile network information);
• User’s subscription level;
• the URL that referred User to Square Fare’s Website;
• the areas within Square Fare’s Website that User visits and User’s activities there, including remembering User, User’s preferences and pages User requested and/or viewed;
• User’s Device location;
• User’s Device characteristics; and
• certain other Device data, including the time of day, among other information.
Square Fare may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on User’s Device. The Tracking Technologies that may be used are the following (and subsequent technology and methods later developed which perform a similar function):
• Cookies. A cookie is a data file placed on a Device when it is used to visit the Website. A Flash cookie (or locally shared object) is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by User to User’s Device. HTML5 cookies can be programmed through HTML5 local storage. Unlike Flash cookies, HTML5 cookies do not require a plug-in. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser User uses will need to be set separately and different browsers offer different functionality and options in this regard. Also, these tools may not be effective with regard to Flash cookies or HTML5 cookies. For information on disabling Flash cookies go to Adobe’s web site www.adobe.com. Please be aware that if User disables or removes cookies, Flash cookies, or HTML5 cookies on User’s Device, some parts of Square Fare’s Website, and/or Services may not function properly, and that when User revisits Square Fare’s Website and Services, User’s ability to limit cookies is subject to User’s browser settings and limitations.
• Web Beacons. Small graphic images or other web programming code called “web beacons” (also known as “1×1 GIFs” or “clear GIFs”) may be included in pages and messages of our Website and Services. Web beacons may be invisible to User, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Website and Services, to monitor how users navigate the Website and Services, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.
• Embedded Scripts. An embedded script is programming code that is designed to collect information about User’s interactions with the Website and Services, such as the links User clicks on. The code is temporarily downloaded onto User’s Device from Square Fare’s web server or a third party service provider, is active only while User is connected to the Website, and is deactivated or deleted thereafter.
• ETag, or entity tag. A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Square Fare may use Tracking Technologies for a variety of purposes, including:
• Strictly Necessary. Square Fare may use cookies or other Tracking Technologies that Square Fare considers is strictly necessary to allow User to use and access Square Fare’s Website and Services, including cookies required for system administration, to prevent fraudulent activity, or to improve.
• Performance Related. Square Fare may use cookies or other Tracking Technologies that are useful in order to assess the performance of the Website and Services, including as part of Square Fare’s analytic practices or otherwise to improve the content, products or services offered through the Website and Services.
• Functionality Related. Square Fare may use cookies or other Tracking Technologies that are required to offer User enhanced functionality when accessing the Website, including identifying User when User sign in to Square Fare’s Website or keeping track of User’s specified preferences.
Square Fare obtains User’s consent to Square Fare’s information storage or collection Tracking Technologies by providing User with transparent information in Square Fare’s Privacy Policy and providing User with the opportunity to make a choice to disable cookies as set forth above. Please note that Square Fare is not required to obtain User’s consent to the information collection Tracking Technologies identified above that is strictly necessary. User has the right to object to other uses of information storage or collection technologies.
There may be other Tracking Technologies now and later devised and used by Square Fare in connection with the Website and Services. Further, third parties may use Tracking Technologies with Square Fare’s Website. Square Fare does not control those Tracking Technologies and Square Fare is not responsible for them. However, User consents to potentially encountering third party Tracking Technologies in connection with use of Square Fare’s Website and Services and accepts that Square Fare’s statements under this Privacy Policy do not apply to the Tracking Technologies or practices of such third parties. User should check the third party websites to confirm how User’s information is collected and used.
Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer’s online activities over time and across third-party web sites or online services (e.g., browsers do not track signals). Currently, Square Fare does not monitor or take any action with respect to these signals or other mechanisms.
Information Third Parties Provide About User
Square Fare may, from time to time, supplement the information Square Fare collects directly from User at the Website and through Services with outside records from third parties for various purposes, including to enhance Square Fare’s ability to serve User, to tailor Square Fare’s content to User and to offer User opportunities that may be of interest to User. To the extent Square Fare combines any non-personally identifiable information Square Fare receives from those sources with User’s Personal Information Square Fare collects on the Website and Services, it will be treated as Personal Information and Square Fare will apply this Privacy Policy to such combined information, unless Square Fare has disclosed otherwise.
Interactions with Third-Party Websites
The Website and Services may include functionality that allows certain kinds of interactions between the Website and Services and User’s account on a third-party web site or application. The use of this functionality may involve the third-party operator providing certain information, including Personal Information, to Square Fare. For example, when User registers with the Website, User may have an option to use User’s Facebook, Google or other account provided by a third-party site or application to facilitate the registration and log-in or transaction process on the Website and Services or otherwise link accounts. If Square Fare offers and User chooses to use this functionality to access Square Fare’s Website and Services, the third-party site or application may send Personal Information about User to the Website. If so, Square Fare will then treat it as Personal Information under this Privacy Policy, since Square Fare is collecting it as a result of User’s accessing of and interaction on Square Fare’s Website and Services. In addition, Square Fare may provide third-party sites’ interfaces or links on the Website and Services to facilitate User’s sending a communication from the Website and Services. For example, Square Fare may use third parties to facilitate emails, text messages, blog postings, tweets or Facebook postings. These third parties may retain any information used or provided in any such communications or other activities and these third parties’ practices are not subject to Square Fare’s Privacy Policy. Square Fare may not control or have access to User’s communications through these third parties. Further, when User uses third-party sites or services, User is using their services and not Square Fare’s services and they, not Square Fare, are responsible for their practices. User should review the applicable third-party privacy policies before using such third-party tools on Square Fare’s Website.
How Square Fare Uses the Personal Information
Except as set forth in this Privacy Policy or as specifically agreed to by User, Square Fare will not disclose any information Square Fare gathers from User on Square Fare’s Website and Services. Except as set forth in this Privacy Policy, Square Fare does not share User’s Personal Information with third parties for those third parties’ direct marketing purposes. Square Fare may provide to third parties information about User that does not allow User to be identified or contacted, including where such information is combined with similar information of other users of Square Fare’s Website and Services. For example, Square Fare might inform third parties regarding the number of unique users who visit and/or use Square Fare’s Services, the demographic breakdown of the registered users of Square Fare’s Services, or the activities that users engage in while on Square Fare’s Website.
In connection with the Business Premium Services, the Business Customer may disclose certain Personal Information to Square Fare. To the extent that Square Fare collects and processes Personal Information supplied by the Business Customer, Square Fare is considered to be the data controller for the purposes of European data protection legislation and Square Fare will process User’s Personal Information in accordance with this Privacy Policy.
Square Fare may use User’s information that Square Fare collects about User:
• to contact User occasionally to inform User of new Services features, or news or articles Square Fare thinks will be of interest to User. Square Fare may send User regular updates on issues Square Fare thinks will be of interest to User;
• to contact User with regard to User’s use of the Services and, in Square Fare’s discretion, changes to the Services and/or the service policies;
• for internal business purposes;
• for purposes disclosed at the time User provide User’s information or as otherwise set forth in this Privacy Policy;
• to provide User with information or services or process transactions that User has requested or agreed to receive including to send User electronic newsletters;
• to provide User with marketing materials or relevant advertising, promotions and recommendations from Square Fare or our business partners;
• to enable User to participate in a variety of the Service features;
• to process User’s account registration, including verifying User’s information is active and valid;
• to ensure that content on the Website is presented in the most effective manner for User and for User’s computer or mobile device;
• to provide User with information relating to any events held by Square Fare, where User has consented to be contacted for such purposes; and
• to provide User with access to User’s personal account.
User can always opt out of utilizing the Service, and accordingly opt out of Square Fare’s use of User’s Personal Information, by sending an email to team@getsquarefare.com.
How and When Does Square Fare Disclose Information To Third Parties?
Square Fare may share User’s Personal Information, including performance measurement information associated with User’s name that is collected or generated at the Website or through the Services.
Personal Information may occasionally be transferred to third parties who act for Square Fare for further processing in accordance with the purposes for which the data was originally collected or for purposes to which User has subsequently consented. For example, sometimes a third party may have access to User’s Personal Information in order to support Square Fare’s information technology or to handle mailings on Square Fare’s behalf. If Square Fare transfers User’s Personal Information to an outside agent or organization for such purpose, Square Fare will take appropriate measures in an effort to protect User’s privacy and the Personal Information Square Fare transfer.
Square Fare may share your Personal Information with various business partners. Some of these business partners may use your personal information to facilitate the offering of services or products that may be of interest to you. We may also share your Personal Information as otherwise described to you at the time of collection.
Square Fare may, in Square Fare’s sole discretion, share or transfer Personal Information where permitted or required by law, to comply with legal process, to interact with anti-fraud databases, to protect User’s vital interests, to protect the security or integrity of Square Fare’s databases or the Website, to enforce the Terms & Conditions or protect the business or reputation of Square Fare, to take precautions against legal liability, to protect and defend the rights or property of Square Fare and/or its Business Customers, for required institutional risk control, or for resolving disputes, inquiries or complaints with respect to User’s use of the Website and Services.
Square Fare reserves the right to disclose and transfer all Personal Information: (i) to an operator of the Website or applicable database provided such entity agrees to be bound by the terms and conditions hereof to the extent applicable; or (ii) to a successor in interest of Square Fare in connection with a merger, consolidation, restructuring, change of control, the sale of substantially all of Square Fare’s interests and/or assets or other organizational change, including, during the course of any due diligence process, provided such successor entity agrees to be bound by the terms and conditions hereof.
What About Information User Disclose Publicly Or To Others?
User-Generated Content and Public Information. “User Content” is any content, materials or information (including without limitation, any text, information, graphics, messages, photos, images, and works of authorship kind), data, questions, comments, suggestions or other content, including personally identifiable information that you upload, send, email, display, perform, distribute, post or otherwise transmit to us, at our request or on your own, on, or through the Services (such as message boards, recipe logging), whether in connection with your use of the Services or through the use of any Third Party Websites or Third Party Services or otherwise, and whether publicly posted or privately transmitted.
Square Fare or others may store, display, reproduce, publish, distribute or otherwise use User Content online or offline in any media or format (currently existing or hereafter developed) and may or may not attribute it to User. Others may have access to this User Content and may have the ability to share it with third parties. Please think carefully before deciding what information User shares, including Personal Information, in connection with User’s User Content. Be aware that public postings are not confidential. Please note that Square Fare does not control who will have access to the information that User chooses to make public, and cannot ensure that parties who have access to such publicly available information will respect User’s privacy or keep it secure. Square Fare is not responsible for the privacy or security of any information that User makes publicly available on reviews or social media platforms.
Name and Likeness. Square Fare may also publish User’s name, voice, likeness and other Personal Information that is part of User’s User Content, and Square Fare may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities, provided that Square Fare will not exercise such rights as to any User Content which identifies User in a public manner unless User provides a separate consent to Square Fare in writing (email or direct messaging is sufficient) authorizing such use.
Profiles. A User’s profile page may be, by default, set up to display information such as the User’s display name, images, location (city/state/country). Profile information is used by Square Fare primarily to be presented back to and edited by User when User accesses the Service.
Use of Anonymous Information. We may use Anonymous Information (as defined below), or disclose it to third party service providers, to provide and improve the Service. We may also disclose Anonymous Information (with or without compensation) to third parties, including advertisers and partners, for purposes including, but not limited to, targeting advertisements. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about use of the Service.
Opting Out. You may choose not to receive future promotional, advertising, or other Service-related notifications from us by unsubscribing from our promotional newsletter or responding to our emails or texts by telling us you would like to opt out. If you choose not to receive our promotional newsletter, you may still use the Service but you may be unable to access certain programs and services that involve our interaction with you..
Choice. At all times, you may choose whether or not to provide or disclose Personal Information. The notices that we provide on the Service in circumstances where we collect Personal Information should help you to make this choice. If you choose not to provide the Personal Information we request, you may still use the Service, but you may be unable to access certain programs and services that involve our interaction with you.
Access/Accuracy. To the extent that you do provide us with Personal Information, we wish to maintain accurate Personal Information. If you would like to delete or correct any other of your Personal Information that we may be storing, you may submit a request to us by sending an email to team@getsquarefare.com. Your email should include adequate details of your request.
Collection of Information by Third-Party Websites. We may use a reputable third party to present or serve advertisements that you may see on the Service. These third party ad servers may use cookies, web beacons, clear gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy.
Links to Other Websites. The Service may contain links to third party websites that are not owned or controlled by us. We are not responsible for the privacy practices or the content of such other third party websites, and you visit them at your own risk.
Children’s Privacy. The Service is neither directed to nor structured to attract children under the age of 13 years. Accordingly, we do not intend to collect Personal Information from anyone we know to be under 13 years of age. We will direct potential users under 13 years of age not to use the Service. If we learn that Personal Information of persons less than 13 years of age has been collected without verifiable parental consent, then we will take the appropriate steps to delete this information. To make such a request, or if there are any questions or concerns about the Privacy Policy for the Service or its implementation, please contact us at team@getsquarefare.com.
Security. The security of your Personal Information is important to us. We follow generally accepted industry standards, including the use of appropriate administrative, physical and technical safeguards, to protect the Personal Information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect Personal Information, we cannot guarantee its absolute security or confidentiality. If you have any questions about security, you can contact us at team@getsquarefare.com.
Please be aware that certain Personal Information and other information provided by you in connection with your use of the App may be stored on your device (even if we do not collect that information). You are solely responsible for maintaining the security of your device from unauthorized access.
Merger, Sale or Bankruptcy. If we are acquired by or merged with a third party entity, or if we are subject to a bankruptcy or any comparable event, we reserve the right to transfer or assign Personal Information in connection therewith.
Our Accountability/Dispute Resolution
Square Fare uses a self-assessment approach to assure compliance with this Privacy Policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the promises in this policy. Square Fare encourages interested persons to raise any concerns using the contact information provided and Square Fare will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information in accordance with this policy.
Square Fare Service: International Users
Square Fare’s Service is operated in the United States. If User is located outside of the United States, please be aware that information Square Fare collects, including Personal Information, will be transferred to, and processed, stored and used in the United States. The data protection laws in the United States may differ from those of the country in which User is located, and User’s Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. U.S. law may not provide the degree of protection for Personal Information that is available in other countries. Square Fare takes commercially reasonable steps to ensure that User’s data is treated securely, including entering into appropriate data transfer agreements. By using the Service or providing Square Fare with any information, User consents to the transfer to, and processing, usage, sharing and storage of User’s information, including Personal Information, in the United States as set forth in this Privacy Policy. If User does not consent to such transfer, User may not use the Service. If you choose to access and use the Website, and/or Service from outside the U.S. you acknowledge that you are doing so on your own initiative, at your own risk, and are responsible for compliance with applicable laws.
Business Transitions
In the event Square Fare goes through a business transition, such as a merger, acquisition by another organization, or sale of all or a portion of its assets, User’s Personal Information might be among the assets transferred. User will be notified via this Website of any such change in ownership or control of User’s Personal Information.
How can I get more information about the Privacy Policy?
If User has questions or concerns about the Privacy Policy, User can contact Square Fare at:
Square Fare
Attention: Privacy Officer
260 18 street
Brooklyn, NY 11215
Updates/Modifications
Square Fare reserves the right to amend this Privacy Policy at any time as needed with notice provided to User. Changes will take effect upon User’s acceptance of the modified terms and User’s continued use of the Website, and/or Services.
Last Updated: April 23, 2021